Idea Labs for Entrepreneurs

Winneshiek County Development and Tourism, along with an energetic planning committee, is bringing an event for entrepreneurs to two Winneshiek County communities. Entrepreneurs are invited to register for the Idea Lab, an exciting event for new business idea development.  Events will take place on March 3 and March 28 in Decorah, and on April 2nd in Calmar.  Participants can RSVP on the Winneshiek County Development and Tourism website at

Event attendees can be entrepreneurs or supporter that will solicit feedback on their business concepts from a supportive coaching team and peers. Stephanie Fromm, Executive Director, states “In the past, ideas for new businesses have ranged from a rock climbing gym, duck farm, food stalls, accounting service, or even a cleaning company through a cooperative business model.” Fromm added “This is an event that supports the exploration of a new business venture, in preparation for the Winneshiek Idea House event that will take place this Fall.”

Kristin Eggen, co-organizer, said “Whether you’re an entrepreneur with a new idea or looking to level up your current business with new opportunities, the Idea Lab is designed to provide entrepreneurs with feedback that will clarify and focus a business idea. This is also a great event for people who just love to support small businesses, share expertise, or brainstorm. I can say from experience that it is just as much fun to be a “feedback-giver” as the person receiving the feedback!”

The event is free and will take place at Impact Coffee at 7pm on Tuesday, March 3rd and again at 10 AM on Saturday, March 28th (101 W Water Street, Decorah).  The third event will take place in Calmar at PIVO Brewery on Thursday, April 2nd at 5 PM.

Idea Labs are the first of two preparatory events for entrepreneurs who have an interest in being featured at the Fall 2020 Winneshiek Idea House.

This project is a collaboration with the Iowa Small Business Development Center for the purpose of incubating sustainable enterprises, encouraging business people of all ages, and making Winneshiek County an even better place to live.

Learn more about the Winneshiek Idea House and register for Idea Lab at